New and used Honda vehicles in FL
About Us


We take a Different Approach

Our mission is to become the most guest-centric Honda dealership which is clear in the experience we offer here at Coggin Honda of St. Augustine. Whether you want to purchase your car 100% online, visit in person and see a friendly face, or are stopping by for your routine maintenance, we treat each guest with the same level of attention and professionalism so you can leave our dealership truly satisfied.

Photo of Coggin Honda of St. Augustine

General Manager

Leadership at Coggin Honda of St. Augustine

Our General Manager, Jon Bittrolff, has been in the industry 28 years and has enjoyed changing the impression of the industry focusing on the guest experience by building a positive team culture. He was raised in Nebraska where his father served in the Air Force, and he spent 28 years in Colorado where he and his wife Michele raised two wonderful kids Hannah and Brody. They are excited to live on The First Coast and becoming part of the community.

We're Happy When You're Happy

Coggin Automotive Group was founded by Luther Coggin Jr. when he opened the first Coggin dealership in Jacksonville, Florida in 1968. The brand has since grown to encompass 16 dealerships representing 12 different brands. As the late Luther Coggin Jr. was known for making others feel appreciated, the Coggin team continues to honor his memory and carry the same philosophy in all our business.

Photo of the late Luther Coggin Jr. Smiling



Coggin Automotive was founded in 1968 by Luther Coggin, a man who would go on to become a beacon in the Jacksonville community. Luther believed that family and community involvement were more important than business, and were in fact a key aspect of doing business in a community. We still aim to keep Mr. Coggin's legacy alive today by embracing the city of Jacksonville where we do our business. We aim to engage our communities with direct dialogue and partners, including charities, local government, planning boards, and chambers of commerce. Our team members remain the driving force behind our guest-centric philosophy. We strive to create a culture where team members are engaged and empowered to provide guests with a superior experience.

Learn more about our important partners and causes below.

Because we care.

Coggin Honda of St. Augustine is committed to making a positive impact on society.



When our customers choose to purchase their cars or service their vehicles with Coggin Honda of St. Augustine, they are showing trust in our company and our people. We believe that this trust comes with great responsibility. At Coggin Honda of St. Augustine, we strive to make our dealerships a great, safe place to work for our team members, and to make our community a better place to live.

We do this by striving to implement sustainable practices, giving back to local charities, and focusing on providing a diverse and inclusive work environment. In 2021, Coggin Honda of St. Augustine team members received 40 paid volunteer hours to support local charities and non-profits, an increase from eight paid volunteer hours in 2020. This change enables Coggin Honda of St. Augustine team members to volunteer more of their time to many worthy causes within our community.



As part of Asbury Automotive Group, Coggin Honda of St. Augustine has worked in part to add to the great success of Asbury. We aim to live up to the Asbury Automotive motto, to be "The most guest centric automotive retailer". In 2021, We raised over $170,000 for Historically Black Colleges and Universities (HBCU) through the HBCU Change Program as well as $37,113 for Big Brothers Big Sisters program. Our CEO and Vice President of Corporate Development and Real Estate maintain oversight of our energy management approach.

We collaborate with third-party utility auditors to track our energy usage and identify usage spikes to avoid leaks or waste; Coggin Honda of St. Augustine uses this data to see if our initiatives are working as expected. As part of our overall approach to managing our environmental impacts, we prioritize projects that will maximize our energy usage reduction while also delivering a return on our investment.

Our Sales Department

Welcome to Coggin Honda of St. Augustine, a Coggin Honda dealer in St. Augustine, Florida. Coggin Honda of St. Augustine specializes in all Honda new & used cars, trucks and SUVs along with Honda service, Honda parts, and everything else Honda related. Coggin Honda of St. Augustine is located at 2925 US 1 South, St Augustine, FL 32086.

Coggin Honda of St. Augustine has a huge selection of new Hondas in stock. Whether you're looking for new Honda Accords, Insights, Civics, Ridgelines, or any other Honda model, Coggin is sure to have plenty to choose from. Check the online New Inventory page to see what the current stock of new Hondas looks like. Afterwards, be sure to look at the new car specials to get a great deal on a new Honda. The specials frequently change so be sure to keep checking back to see any new updates.

Coggin Honda of St. Augustine also has a great selection of used Hondas and other used cars, trucks and SUVs. Used specials are also available to not only give great deals on new Hondas but also used cars. Remember that after finding a used car you can estimate the value of your trade in using the online Sell page. To ensure that the used car, truck or SUV you purchase from Coggin Honda of St. Augustine is in top condition, Coggin only sells the best used cars available.

Our Service Department

Coggin Honda of St. Augustine has made it easy to take car of your Honda with online service appointment scheduling. Fill in your information and you can schedule a Honda service appointment right from your home. Take a look at the service specials right before you schedule an appointment and you might be able to find a great service deal going on. They are updated frequently so be sure to take advantage of them when they can save you time and money.

Coggin Honda of St. Augustine also has a Parts Department that's here to help you get the right part for your new or used Honda. To make it easier, we have a Parts Request form that can be filled out so that the exact part you need can be found and ready for you to pick up as soon as possible. Parts specials from Coggin Honda of St. Augustine are also here for you to get great deals on Honda parts. New Honda accessories can be ordered through our website for your Honda by filling out a Honda accessories form. The Parts Department works closely with the Service Department to ensure your Honda is taken care of the best Honda service and Honda parts available.

Very happy with Coggin Honda in St. Augustine, Fl. The staff always goes out of their way to make sure you are satisfied. I love my Honda Accord that I purchased at Coggin Honda and plan to make my next car purchase there as well!
Briget Bautz
Google Review
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Coggin Honda St. Augustine is an Asbury Automotive Group dealership powered by Clicklane.

Sales Hours

  • Monday 9:00AM - 7:00PM
  • Tuesday 9:00AM - 7:00PM
  • Wednesday 9:00AM - 7:00PM
  • Thursday 9:00AM - 7:00PM
  • Friday 9:00AM - 7:00PM
  • Saturday 9:00AM - 7:00PM
  • Sunday 12:00PM - 5:00PM

Service Hours

  • Monday 7:00AM - 7:00PM
  • Tuesday 7:00AM - 7:00PM
  • Wednesday 7:00AM - 7:00PM
  • Thursday 7:00AM - 7:00PM
  • Friday 7:00AM - 7:00PM
  • Saturday 8:00AM - 5:00PM
  • Sunday Closed

Parts Hours

  • Monday 7:00AM - 7:00PM
  • Tuesday 7:00AM - 7:00PM
  • Wednesday 7:00AM - 7:00PM
  • Thursday 7:00AM - 7:00PM
  • Friday 7:00AM - 7:00PM
  • Saturday 8:00AM - 5:00PM
  • Sunday Closed